Gold demand to stay STRONG despite GST

KUALA LUMPUR - Jewellery retail chain Poh Kong Holdings Bhd expects the demand for its gold business to remain resilient in 2015, despite the spillover effect of the implementation of the Goods and Services Tax (GST) on April 1 this year.

"The demand for gold is still very heavy, due to cultural needs, investment, and also in terms of gifting, especially during the festive seasons. People will eventually get used to GST somehow," its executive director Ermin DM Siow told reporters after the group's 12th AGM last Friday.

"We are expecting there will be some minor impact but we don't think that it will last for long. Consumer may hold back for a while, but once they get used to it (GST), the business will be back to normal," Siow added, noting that he expects the consumers to continue spending within six months of the GST implementation.

Commenting on its financial performance, the group is targeting 10% growth in revenue for its financial year ending July 31, 2015 (FY15), driven by new products launching and continuous promotional activities to increase sales growth.



"We are constantly looking for new products based on the market demands. We are also doing a lot of promotional campaigns to spur up more sales growth in terms of retail sales," he said, noting that the GST implementation would only affect one quarter of its financial year performance in FY15.

Poh Kong's revenue for financial year ended July 31, 2014 (FY14) was down by 18% at RM798.94 million from RM975.78 million last year, due to the absence of gold rush and weak market sentiment.

For the first quarter ended Oct 31, 2014 (Q1), its net profit fell 33% to RM3.09 million from RM4.64 million a year ago.

Its Q1 revenue rose 8% to RM193.95 million from RM180.12 million a year ago, mainly due to the increase in demand for gold jewellery products.

Meanwhile, Siow expects the price of gold would be range-bounded at US$1200 to US$1300 this year, but volatility still elevated.

"We don't expect very drastic change," he said.

On its expansion plans for FY15, the group plans to open new five stores with estimated capital expenditure including inventory of about RM16 million, located in IOI City Mall, Aeon Taiping, Taiping Mall, Aeon Alor Star and Sunway Putra Mall.

"We will spend around RM3 million to RM5 million per store," he said, adding that the group hopes to expand its jewellery business in East Malaysia within one to two years.
 

 Source: Malaysia Chronicle , Malaysia, dated 12/01/2015.