Gold demand to stay STRONG despite GST
KUALA LUMPUR - Jewellery retail chain Poh Kong Holdings
Bhd expects the demand for its gold business to remain
resilient in 2015, despite the spillover effect of the
implementation of the Goods and Services Tax (GST) on
April 1 this year.
"The demand for gold is still
very heavy, due to cultural needs, investment, and also
in terms of gifting, especially during the festive
seasons. People will eventually get used to GST
somehow," its executive director Ermin DM Siow told
reporters after the group's 12th AGM last Friday.
"We are expecting there will be some minor impact but we
don't think that it will last for long. Consumer may
hold back for a while, but once they get used to it
(GST), the business will be back to normal," Siow added,
noting that he expects the consumers to continue
spending within six months of the GST implementation.
Commenting on its financial performance, the group is
targeting 10% growth in revenue for its financial year
ending July 31, 2015 (FY15), driven by new products
launching and continuous promotional activities to
increase sales growth. |
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"We are constantly looking for new products based on the
market demands. We are also doing a lot of promotional
campaigns to spur up more sales growth in terms of
retail sales," he said, noting that the GST
implementation would only affect one quarter of its
financial year performance in FY15.
Poh Kong's
revenue for financial year ended July 31, 2014 (FY14)
was down by 18% at RM798.94 million from RM975.78
million last year, due to the absence of gold rush and
weak market sentiment.
For the first quarter
ended Oct 31, 2014 (Q1), its net profit fell 33% to
RM3.09 million from RM4.64 million a year ago.
Its Q1 revenue rose 8% to RM193.95 million from RM180.12
million a year ago, mainly due to the increase in demand
for gold jewellery products.
Meanwhile, Siow
expects the price of gold would be range-bounded at
US$1200 to US$1300 this year, but volatility still
elevated.
"We don't expect very drastic change,"
he said.
On its expansion plans for FY15, the
group plans to open new five stores with estimated
capital expenditure including inventory of about RM16
million, located in IOI City Mall, Aeon Taiping, Taiping
Mall, Aeon Alor Star and Sunway Putra Mall.
"We
will spend around RM3 million to RM5 million per store,"
he said, adding that the group hopes to expand its
jewellery business in East Malaysia within one to two
years.
Source: Malaysia Chronicle , Malaysia, dated
12/01/2015. |
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